Our values

Values are central to our cooperative. They guide our decisions and are reflected in our work.

We have several core values.


Simplicity helps us focus. It lends us clear vision.

By keeping things simple, we can move forward, learn, and adapt to changes with ease.


Humanism champions people and relationships. It embraces the imperfection, diversity, and beauty of the human spirit.

By maintaining our commitment to humanism, we develop technologies that extend human capabilities and enrich personal connection.


Equality means we are all equally important and valued. It keeps us on level ground.

By promoting equality, we try to ensure that all stakeholders have equal voice in significant decisions.